Signs You’re Actually Old Now: The “Emergency Contact” Era Has Arrived

Remember when we were the young, cool demographic? Brands used to bend over backward trying to figure out what “the youth” wanted. Now? Marketing executives are sitting in boardrooms trying to decode Gen Z slang and figure out whatever the hell Gen Alpha is doing on TikTok.

We aren’t the target audience anymore, my friends. The music on the radio is starting to sound like a blender full of marbles, and commercials feel like they’re written in a foreign language.

Let’s face it: we aren’t “young adults” anymore. We aren’t in training. We are the official, certified adult-adults. In fact, you are probably someone’s emergency contact right now.